Department of Agricultural Economics and Extension, Delta State University Asaba Campus, PMB 95074, Asaba, Nigeria
(Manuscript received 4 April 2018; accepted for publication 5 June 2019)
Abstract. This study analyzes the determinants of rice consumption preference for local or imported type in Delta State, Nigeria. The objectives of the study were to identify the socio-economic characteristics of rice consumers, ascertain the forms rice is prepared and consumed by respondents, examine the factors influencing rice consumption preference, and identify reasons for household’s preference for local or imported rice consumption in the study area. Primary data were collected from households using a structured questionnaire. The multistage procedure was used to select 200 respondents for the study. Data were analyzed using descriptive statistics and multiple regressions. The result revealed that 69% of female were more involved in rice consumption preference than their male counterparts. The mean age was 42 years and the respondents can read and write. About 56.4% were married and the average household size was seven persons. The average monthly income of respondents was N 22372.50 (62.84 USD). The results also show that 44% of households preferred their rice being consumed as white rice and stew. The major reasons for the choice in rice type were because of its availability, cleanliness, taste and swelling capacity. The factors that influence rice consumption pattern were gender, age, price per kg of rice, household size, educational level and income level. It is recommended that the farmers should be encouraged to process their grains in a manner that they will be clean.