J. Zalkuwi*

Department of Agricultural Economics and extension, Faculty of Agricultural sciences, Adamawa State University Mubi, Adamawa State, Nigeria

(Manuscript received 25 September 2019; accepted for publication 8 November 2019)

Abstract. The purpose of the study was to make an economic analysis of rice marketing in Adamawa State, Nigeria. Rice marketing system, constraints associated with cost and return of rice marketing and problem of rice marketing were examined. A total of 60 respondents were selected using multi-stage random sampling technique. A structured questionnaire was designed in line with the objective of the study and administered by means of interview scheduled in generating the data analyzed. Both descriptive (frequency, tables and percentages) and inferential statistics (profitability analysis, total cost and return) were employed to the analyzed the data. The result of the analysis showed that the major form of processed rice that is marketed in the area is regular milled white rice. The gross margin obtained was N235690.00 (US$656.55) showing that the marketing of rice is profitable. From the study, the profitability ratio shows that it is viable with every N1.00 invested in rice marketing giving a return of N2. The major constraints associated with rice marketing include high cost of transportation and inadequate processing facilities. The study suggests an improvement of the road network system and provision of agricultural credit to enable rice traders expand the volume of their operations. It was also recommended that agricultural training workshop in rice marketing should be used from time to time to educate producers and marketers on storage and distribution processes.